The MAYA Principle in Action

Elegant product design combines that which is unfamiliar with what is familiar. People are typically adverse to the first element and embracing of the second.

In this 3-minute video, Chris at Kunze Analytics explains the MAYA Principle. Elegant product design combines that which is unfamiliar with what is familiar. People are typically adverse to the first element and embracing of the second. Sales Leadership working with Kunze Analytics experience the deployment of the unfamiliar (predictive data mining algorithms) in a very familiar setting (Microsoft Excel).

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